Success Stories was a social content series created with the purpose of showcasing GoDaddy tools and services not through scripts and traditional product demos, but from real stories of small business owners who are actual GoDaddy customers. This authentic storytelling angle offers a sense of empathy and relatability that the audience can feel a connection with and leave them feeling inspired and wanting to learn more.

The authentic, raw emotion that comes from storytelling inspired the use of Kodak Portra film for the photography, a medium that is perfectly imperfect and allows the subject’s personalities to shine through—each photograph is unique, just like their businesses.

ROLE
Art Director | Creative Lead

TEAM
Photographer: Amber Maalouf
1st Assistant: Patrick Driscoll
Video Director: Damien Drake
Production: Versus