GoDaddy partnered with Prime Video’s Fallout to turn Ma June’s fictional shop into a real online storefront, showing how easily anyone can start selling online with GoDaddy Airo. The concept was simple: if someone as no-nonsense and non-technical as Ma June could build an online business with AI-powered tools, so could anyone.

With no new shoot, the piece had to be scrappy by design, built entirely from existing episode footage and on-set photography. The final social cut was created to ride the momentum of the Fallout Season 2 premiere, leveraging Prime Video’s massive audience to drive fans from the world of the show to GoDaddy Airo’s site.

ROLE
Associate Creative Director

TEAM
Production Company: JAX
Creative Director: Adam Nowak
ACD: Ryan Myers